Business

The Best Digital Marketing Campaigns in the World

Introduction

Until the project is finished. It was an incredibly challenging, but at the same time very rewarding, experience. UDM was an exciting project for us, and holding a copy of your first book in your hands is a real thrill – but more satisfying perhaps was the privilege of participating in a dynamic shift in thinking. Businesses around the world were embracing digital marketing and were seeing it deliver on at least some of its boundless promise.

People really like examples. That was one of the key themes that emerged as the feedback from the book flooded in. While UDM offers a comprehensive overview of the digital marketing space and the various opportunities digital presents for brands and businesses, the message from you, our readers, was that you wanted to see more examples of how brands and businesses were using these digital technologies and techniques to engage more effectively with their customers in the real world.

As marketers you wanted to see more case studies. While finely crafted chapters on web analytics and neatly woven prose explaining search engine optimization offered a necessary and useful foundation of digital marketing knowledge, marketers tend to have a strong interest in seeing how digital campaigns are constructed and how brands are applying the theory in real situations.More Movies Download from here kuttymovies malayalam

Understanding the challenge and applying practical solutions

From the outset we wanted to see campaigns that didn’t go crazy by creating unsustainable and awkward engagement models. We also looked for evidence that the agency completely understood both the product and the proposition, but more importantly had produced work that was relevant and practical to a digital world. Rather than see a digital strategy for the audience, we wanted to see a strategy for the digital audience – if that makes sense

Innovation and clever use of technology

This is a throwback to when Damian created the Golden Spider Awards in 1997 and the Digital Media Awards in 2002 (both still giving gongs) – the same criteria were used then. Ultimately we were looking for something that pushed the digital boundaries by being achingly smart. Without reinventing the wheel we wanted something that made us wonder ‘why hasn’t anybody thought of that before?

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Creativity and presentation

This book is all about creativity, but it’s how the campaign engaged us as readers, writers and digital marketers that really mattered. Later you will read opinions from several digital marketing experts who commented on some of the campaigns. While their opinions didn’t necessarily reflect our own selection of the campaigns, we were mindful of how ‘engaged’ they did or didn’t feel.Visit here Best Turmeric Supplement

Return on investment

While many still feel the internet is a direct response medium (most of them traditional agencies who are still lurking on the periphery of digital) and should be judged purely on percentiles and financial returns, others, ourselves included, feel a bit differently. Whether the return on investment (ROI) was in fact sales, profit, market share, new customers or brand awareness, we wanted to see engagement. In particular we wanted to see campaigns that emphasized engagement from the very outset and understood that digital marketing was a method to achieve this.

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